Primary Research is the collecting of original information, usually in the form of interviews, experiments, surveys, questionnaires and other forms. The research can come as quantitative research (numbers, percentages, fractions) or qualitative search (wide opinions, not just yes/no answers)
The advantages of Primary research are:
- They are more accurate as you gather it yourself.
- You get the information you want.
- You can get either qualitative research, quantitative research or some of both depending on how you do the research.
The disadvantages of Primary research are:
- Time consuming.
- Expensive.
- Not everyone takes it seriously/answers at all.
This research can be useful for:
- Finding out if people like your products.
- Finding out how many people buy your products.
Example of usage of Primary research:
- A game company finding out how popular their game is with the testing group before releasing it.
 |
| Example of a media questionnaire. |