Qualitative research is about opinions and more complex replies than yes/no, like: "I liked this because of this." or "My favorite is this." instead of making them choose from preset answers. The most common use is people commenting on YouTube videos.
The advantages of Qualitative research are:
- It gives More detailed answers than yes/no.
The disadvantages of Qualitative research are:
- Large amounts of information are too varied to properly understand and display compared to numbers.
This research is useful for:
- Finding peoples opinions on your products.
- Unexpected responses outside of yes and no.
An example of this research is:
A games company wants to know what people thought of their game, you go find the results and say a lot thought the game was great but a few thought the graphics could be better.
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| Visualization of Qualitative |